Client
Coinbase
Brief
Evolve Coinbase's visual style to reinforce it's new position as the Everything Exchange.
Everything Exchange
Coinbase made its most ambitious move yet; crossing the boundary from crypto into traditional financial markets. Stocks, ETFs, perpetual futures, prediction markets and tokenised real-world assets; the platform was evolving into something entirely new, and the visual language had to keep up. Crypto is a noisy space; overcrowded with visual clichés and brands all fighting for the same attention. The work had to cut through that while building a creative system expansive enough to hold it all; without losing the simplicity and credibility that made the core brand work. One platform, every asset class, one coherent identity.
Client
Coinbase
Brief
Evolve Coinbase's visual style to reinforce it's new position as the Everything Exchange.
Everything Exchange
Coinbase made its most ambitious move yet; crossing the boundary from crypto into traditional financial markets. Stocks, ETFs, perpetual futures, prediction markets and tokenised real-world assets; the platform was evolving into something entirely new, and the visual language had to keep up. Crypto is a noisy space; overcrowded with visual clichés and brands all fighting for the same attention. The work had to cut through that while building a creative system expansive enough to hold it all; without losing the simplicity and credibility that made the core brand work. One platform, every asset class, one coherent identity.
Client
Coinbase
Brief
Evolve Coinbase's visual style to reinforce it's new position as the Everything Exchange.
Everything Exchange
Coinbase made its most ambitious move yet; crossing the boundary from crypto into traditional financial markets. Stocks, ETFs, perpetual futures, prediction markets and tokenised real-world assets; the platform was evolving into something entirely new, and the visual language had to keep up. Crypto is a noisy space; overcrowded with visual clichés and brands all fighting for the same attention. The work had to cut through that while building a creative system expansive enough to hold it all; without losing the simplicity and credibility that made the core brand work. One platform, every asset class, one coherent identity.
Client
Coinbase
Brief
Continue to push Coinbase' core brand style across every touchpoint.
Coinbase Core
Coinbase's brand doesn't need to shout. The work here was about consistency; taking a visual language that was already simple, recognisable and effective, and pushing it across every touchpoint without losing what made it work. Every piece of creative had to tie back to Coinbase's core platform messages of Trust, Safety, and Earn More. A clear framework that kept the output focused and the brand coherent, whether it landed in a social feed, an app store, or a billboard.
Client
Coinbase
Brief
Continue to push Coinbase' core brand style across every touchpoint.
Coinbase Evergreen
Coinbase's brand doesn't need to shout. The work here was about consistency; taking a visual language that was already simple, recognisable and effective, and pushing it across every touchpoint without losing what made it work. Every piece of creative had to tie back to Coinbase's core platform messages of Trust, Safety, and Earn More. A clear framework that kept the output focused and the brand coherent, whether it landed in a social feed, an app store, or a billboard.
Client
Coinbase
Brief
Continue to push Coinbase' core brand style across every touchpoint.
Coinbase Core
Coinbase's brand doesn't need to shout. The work here was about consistency; taking a visual language that was already simple, recognisable and effective, and pushing it across every touchpoint without losing what made it work. Every piece of creative had to tie back to Coinbase's core platform messages of Trust, Safety, and Earn More. A clear framework that kept the output focused and the brand coherent, whether it landed in a social feed, an app store, or a billboard.
Client
Coinbase
Brief
Evolve the existing visual language "The Crypto Friendly Giant', originally developed by Koto.
Blue Hands
The hand-drawn aesthetic did something that most crypto marketing at the time simply didn't; it felt human. In a space full of slick gradients, abstract tech metaphors and polished excess, the rough edges and expressive character of the illustration style cut through effortlessly. Less produced, more honest. Less clichéd, more memorable. The result became one of Coinbase's most engaged visual styles across marketing and growth.
Client
Coinbase
Brief
Evolve the existing visual language "The Crypto Friendly Giant', originally developed by Koto.
Blue Hands
The hand-drawn aesthetic did something that most crypto marketing at the time simply didn't; it felt human. In a space full of slick gradients, abstract tech metaphors and polished excess, the rough edges and expressive character of the illustration style cut through effortlessly. Less produced, more honest. Less clichéd, more memorable. The result became one of Coinbase's most engaged visual styles across marketing and growth.
Client
Coinbase
Brief
Evolve the existing visual language "The Crypto Friendly Giant', originally developed by Koto.
Blue Hands
The hand-drawn aesthetic did something that most crypto marketing at the time simply didn't; it felt human. In a space full of slick gradients, abstract tech metaphors and polished excess, the rough edges and expressive character of the illustration style cut through effortlessly. Less produced, more honest. Less clichéd, more memorable. The result became one of Coinbase's most engaged visual styles across marketing and growth.
Client
Twitch
Brief
Continue to define the way Twitch speaks to it's community in EMEA.
Twitch Brand
As Creative Director for Twitch EMEA I was tasked with continuing to develop and define the way Twitch speaks to it's community across every touch point. Working closely with regional and global marketing managers I aided in the development of campaign strategy, oversaw creative operations and processes, assisted in go-to-market planning and spear-headed innovative initiatives both regionally and globally.
Client
Twitch
Brief
Continue to define the way Twitch speaks to it's community in EMEA.
Twitch Brand
As Creative Director for Twitch EMEA I was tasked with continuing to develop and define the way Twitch speaks to it's community across every touch point. Working closely with regional and global marketing managers I aided in the development of campaign strategy, oversaw creative operations and processes, assisted in go-to-market planning and spear-headed innovative initiatives both regionally and globally.
Client
Twitch
Brief
Continue to define the way Twitch speaks to it's community in EMEA.
Twitch Brand
As Creative Director for Twitch EMEA I was tasked with continuing to develop and define the way Twitch speaks to it's community across every touch point. Working closely with regional and global marketing managers I aided in the development of campaign strategy, oversaw creative operations and processes, assisted in go-to-market planning and spear-headed innovative initiatives both regionally and globally.
Client
Twitch
Brief
Develop a brand campaign for the French market
Tout Part en Live
Tout part en live (It kicks off) sur Twitch was a 360 media campaign in France highlighting the real and unscripted moments that happen when people go live on Twitch. The campaign covered everything from a hero film, showcasing the top French streamers personalities and channels. To actual in-game advertising, social marketing, experiential activation and digital out of home. The creative direction visualises the unrehearsed and eccentric nature of streaming on Twitch where anything can happen and sometimes you just have to go with it.
Client
Twitch
Brief
Develop a brand campaign for the French market
Tout Part en Live
Tout part en live (It kicks off) sur Twitch was a 360 media campaign in France highlighting the real and unscripted moments that happen when people go live on Twitch. The campaign covered everything from a hero film, showcasing the top French streamers personalities and channels. To actual in-game advertising, social marketing, experiential activation and digital out of home. The creative direction visualises the unrehearsed and eccentric nature of streaming on Twitch where anything can happen and sometimes you just have to go with it.
Client
Twitch
Brief
Develop a brand campaign for the French market
Tout Part en Live
Tout part en live (It kicks off) sur Twitch was a 360 media campaign in France highlighting the real and unscripted moments that happen when people go live on Twitch. The campaign covered everything from a hero film, showcasing the top French streamers personalities and channels. To actual in-game advertising, social marketing, experiential activation and digital out of home. The creative direction visualises the unrehearsed and eccentric nature of streaming on Twitch where anything can happen and sometimes you just have to go with it.
Client
DixonBaxi
Brief
Develop an expressive motion language born from the Pluto TV logo - The Portal
Pluto TV Rebrand
ViacomCBS’s acquisition of Pluto TV is central to their ambition to play bigger in the streaming wars. It further accelerates the already rapid growth and increases its market share of over 22 million active users. Pluto TV partnered with DixonBaxi to develop an iconic new brand that lives – in its distinctly unconventional way – on the global stage. Unlike other platforms, with 250+ curated channels and thousands of on-demand movies, you can easily drop-in, and tune-in to whatever you’re into, anytime.
Client
DixonBaxi
Brief
Develop an expressive motion language born from the Pluto TV logo - The Portal
Pluto TV Rebrand
ViacomCBS’s acquisition of Pluto TV is central to their ambition to play bigger in the streaming wars. It further accelerates the already rapid growth and increases its market share of over 22 million active users. Pluto TV partnered with DixonBaxi to develop an iconic new brand that lives – in its distinctly unconventional way – on the global stage. Unlike other platforms, with 250+ curated channels and thousands of on-demand movies, you can easily drop-in, and tune-in to whatever you’re into, anytime.
Client
DixonBaxi
Brief
Develop an expressive motion language born from the Pluto TV logo - The Portal
Pluto TV Rebrand
ViacomCBS’s acquisition of Pluto TV is central to their ambition to play bigger in the streaming wars. It further accelerates the already rapid growth and increases its market share of over 22 million active users. Pluto TV partnered with DixonBaxi to develop an iconic new brand that lives – in its distinctly unconventional way – on the global stage. Unlike other platforms, with 250+ curated channels and thousands of on-demand movies, you can easily drop-in, and tune-in to whatever you’re into, anytime.
Client
DixonBaxi
Brief
Create a scalable motion language that works across every Hulu touchpoint.
Awards
Graphite Pencil / Branding / Channel Branding / 2021
HULU Rebrand
Hulu is arguably one of the biggest names in the entertainment industry so re-imagining a brand with such a wealth of content is no easy feat. The team at DixonBaxi did an incredibly job of unifying every facet of the brand into a single design driven narrative; ‘One Hulu’. This concept allowed the designers and animators to work seamlessly with one another to create an expressive and elegant language that can be applied to any category or genre.
Client
DixonBaxi
Brief
Create a scalable motion language that works across every Hulu touchpoint.
Awards
Graphite Pencil / Branding / Channel Branding / 2021
HULU Rebrand
Hulu is arguably one of the biggest names in the entertainment industry so re-imagining a brand with such a wealth of content is no easy feat. The team at DixonBaxi did an incredibly job of unifying every facet of the brand into a single design driven narrative; ‘One Hulu’. This concept allowed the designers and animators to work seamlessly with one another to create an expressive and elegant language that can be applied to any category or genre.
Client
DixonBaxi
Brief
Create a scalable motion language that works across every Hulu touchpoint.
Awards
Graphite Pencil / Branding / Channel Branding / 2021
HULU Rebrand
Hulu is arguably one of the biggest names in the entertainment industry so re-imagining a brand with such a wealth of content is no easy feat. The team at DixonBaxi did an incredibly job of unifying every facet of the brand into a single design driven narrative; ‘One Hulu’. This concept allowed the designers and animators to work seamlessly with one another to create an expressive and elegant language that can be applied to any category or genre.
Client
Farfetch
Brief
Refresh and optimise the Farfetch brand and marketing approach.
Awards
Graphite Pencil / Branding / Channel Branding / 2021
Farfetch Rebrand
Farfetch was in need of a refresh so the internal brand team set to work to reimagine the brand guidelines from the ground up. The core objective was to bring in consistency across Farfetch's many customer touch-points and set a foundation for how the brand would interactive on both a macro and micro level. Heading up the motion development, I was a key contributor to the brand refresh; analysing their app and website motion language, developing new marketing templates and AR experiences, building tools to streamline internal creative practices and provide comprehensive documentation on motion principles.
Client
Farfetch
Brief
Refresh and optimise the Farfetch brand and marketing approach.
Awards
Graphite Pencil / Branding / Channel Branding / 2021
Farfetch Rebrand
Farfetch was in need of a refresh so the internal brand team set to work to reimagine the brand guidelines from the ground up. The core objective was to bring in consistency across Farfetch's many customer touch-points and set a foundation for how the brand would interactive on both a macro and micro level. Heading up the motion development, I was a key contributor to the brand refresh; analysing their app and website motion language, developing new marketing templates and AR experiences, building tools to streamline internal creative practices and provide comprehensive documentation on motion principles.
Client
Farfetch
Brief
Refresh and optimise the Farfetch brand and marketing approach.
Awards
Graphite Pencil / Branding / Channel Branding / 2021
Farfetch Rebrand
Farfetch was in need of a refresh so the internal brand team set to work to reimagine the brand guidelines from the ground up. The core objective was to bring in consistency across Farfetch's many customer touch-points and set a foundation for how the brand would interactive on both a macro and micro level. Heading up the motion development, I was a key contributor to the brand refresh; analysing their app and website motion language, developing new marketing templates and AR experiences, building tools to streamline internal creative practices and provide comprehensive documentation on motion principles.
Client
BBC Studios
Brief
Develop a flexible motion language for a new BBC service
Awards
D&AD Graphite Pencil / Branding / New Branding Schemes / 2021
BBC Select
BBC Studios was tasked with launching a new streaming service from the BBC offering world-class content on culture, politics and ideas for the US and Canadian market, and delivering a brand that connects with the target audience – eclectic, curious free thinkers who embrace having their own views challenged. The flexible brand system creates a space for the best content and brightest ideas shaping our world to come together. A modern interpretation of editorial style, the digital masthead is a catalyst for revealing and juxtaposing different content, celebrating the previously unexplored and unexpected connections between them.
Client
BBC Studios
Brief
Develop a flexible motion language for a new BBC service
Awards
D&AD Graphite Pencil / Branding / New Branding Schemes / 2021
BBC Select
BBC Studios was tasked with launching a new streaming service from the BBC offering world-class content on culture, politics and ideas for the US and Canadian market, and delivering a brand that connects with the target audience – eclectic, curious free thinkers who embrace having their own views challenged. The flexible brand system creates a space for the best content and brightest ideas shaping our world to come together. A modern interpretation of editorial style, the digital masthead is a catalyst for revealing and juxtaposing different content, celebrating the previously unexplored and unexpected connections between them.
Client
BBC Studios
Brief
Develop a flexible motion language for a new BBC service
Awards
D&AD Graphite Pencil / Branding / New Branding Schemes / 2021
BBC Select
BBC Studios was tasked with launching a new streaming service from the BBC offering world-class content on culture, politics and ideas for the US and Canadian market, and delivering a brand that connects with the target audience – eclectic, curious free thinkers who embrace having their own views challenged. The flexible brand system creates a space for the best content and brightest ideas shaping our world to come together. A modern interpretation of editorial style, the digital masthead is a catalyst for revealing and juxtaposing different content, celebrating the previously unexplored and unexpected connections between them.
me@chrismeadmore.com
Copyright © 2026 MoshunDesign Ltd.
me@chrismeadmore.com
Copyright © 2025 MoshunDesign Ltd.
me@chrismeadmore.com
Copyright © 2026 MoshunDesign Ltd.