Twitch Showcase was a powerful, first-of-its-kind marketing toolkit designed to give Streamers full control over their promotional assets. With just a few clicks, creators could generate personalized, visually striking tune-in and schedule content, making it easier than ever to promote their streams across social platforms.

Built from the ground up, the tool embraced Twitch’s wild, chaotic energy, featuring a retro 90s-inspired UI that felt as interactive as the platform itself. Streamers could customize every detail—from layouts and messaging to pulling in their own channel emotes—creating unique, on-brand social assets that stood out.

Despite an initial low-key test launch, the tool exploded in popularity when Twitch reporter Zach Bussey picked it up, driving 1,000 unique visitors on day one and 3,000 daily visitors by the end of the first week. While the tool was ultimately short-lived, it proved that Streamers value effective, easy-to-use marketing tools. The insights gained directly shaped future strategies, leading to the development of more scalable, campaign-specific toolkits that continue to support Streamer growth today.